About Andy Ruffell

DANCESTAR & MOBO AWARDS FOUNDER: ANDY RUFFELLAt 14 Andy left school and began a highly successful career in BMX bicycle racing. He won 5 UK Racing Championships, 4 UK Freestyle Championships, 3 European Racing Championships and many other titles. He established several world records and in 1984 received a Young Sportsman of the Year award from the Minister For Sport.

Andy, 36, hosted the nationally televised “BMX Beat” in the UK and the Kellogg’s BMX Championship on Channel 4. He has appeared in over 400 TV shows in the UK and around the world including two appearances on BBC Superstars and various commercials for Kelloggs and Ready Brek.

Andy founded and produced three major BMX and Skateboarding events including the European BMX Freestyle Championships and the world renowned ‘Holeshot’ event which was a forerunner to the modern ‘X Games’

In 1988 to 1995 he produced award winning entertainment programmes and documentaries around the world for clients including British Airways, Cathay Pacific and Cunard Line.

In 1995, Andy and Kanya King created and launched the MasterCard MOBO Awards – now one of the world’s largest televised urban music events.

Ruffell is also founder and CEO of “DanceStar” The World Dance Music Awards” – a global EDM awards platform. It is an event concept developed across three continents USA, Europe and Asia. The event is televised in 54 countries the most watched dance / electronic music show in history…

Andy has now Produced or Exec Produced 14 world class televised award shows and over 50 other event, TV and video projects around the world. His events have featured some of the world’s biggest names in music and entertainment.

Andy now owns and runs Lifestyle Video Networks LLC a global online content and video distribution company and is CEO Of 5th & Ocean Productions a full service Video & TV production company. He is also CEO of “A3 Network” a global online video channel with a library of of over 3,000 Night Life and Lifestyle videos with 400m views on youtube alone..


Video Production, Online Video Distribution, Global TV Content Sales, Music Events Consultant, Deal Maker